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Privacy Policy

We respect your privacy. Read more about how we protect your data.

Effective Date: 13/01/2025
Charity Name: Emergency Medical Aid Trust (EMAT)
Charity Number: SC029505
Registered Address: 3 East North St, Aberdeen
Contact Email: [email protected]

1. Introduction

EMAT ("we", "our", or "us") is a UK-registered charity committed to protecting your privacy and handling your personal data with transparency and care. This Privacy Policy explains how we collect, use, and safeguard your information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or engaging with our services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our site and services.

2. Information We Collect

We may collect the following types of personal data:

a) Personal Information

  • Name

  • Email address

  • Phone number

  • Postal address

  • Donation details (amount, method, Gift Aid status)

  • Communication preferences

b) Technical Information

  • IP address

  • Browser type and device information

  • Pages visited and usage patterns

c) Cookies & Tracking

We use cookies and similar technologies to enhance site performance and personalize your experience. You can adjust your cookie preferences in your browser settings.

3. Lawful Bases for Processing

We process your data under the following lawful bases:

  • Consent: When you opt-in to receive communications.

  • Legitimate Interests: To manage donations, improve our services, and understand donor behavior.

  • Legal Obligation: To comply with charity and tax law (e.g., HMRC for Gift Aid).

  • Contract: If you enter into an agreement with us (e.g., event registration).

4. How We Use Your Data

We use your personal data to:

  • Process and acknowledge donations

  • Manage Gift Aid claims with HMRC

  • Send campaign updates and fundraising appeals

  • Administer your participation in events or volunteering

  • Improve website and donor experience

  • Comply with legal and regulatory obligations

5. Sharing Your Data

We do not sell or rent your personal data. We may share your data with:

  • Trusted service providers (e.g., email platforms, payment processors)

  • Regulatory bodies (e.g., HMRC, Charity Commission) when legally required

  • Partners and collaborators only where necessary and with appropriate safeguards

All third-party services are contractually bound to handle your data securely.

6. International Transfers

If your data is transferred outside the UK, we ensure it is protected through appropriate safeguards, such as Standard Contractual Clauses approved by the UK ICO.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access, update, or delete your personal data

  • Withdraw consent at any time

  • Object to or restrict processing

  • Request data portability

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, email us at [email protected].

8. Data Retention

We retain your data only as long as necessary for legal, financial, or reporting obligations, or as long as needed to support your relationship with EMAT.

9. Third-Party Links

Our website may contain links to external sites. We are not responsible for their privacy practices. Please review their policies before submitting data.

10. Updates to Privacy Policy

We may revise this Privacy Policy occasionally. Updated versions will be posted on our website with a revised "Effective Date.

11. Contact Us

If you have any questions about this Privacy Policy or how we process your data, please contact:

Email: [email protected]